Bragi and Cotron collaborate to create end- to-end Audio Product solutions
The development of Smart Audio Products moves to the next level by offering a platform that combines software expertise with full ODM solutions.
Munich, Germany (May 26, 2020) - Bragi and Cotron are taking Hearables to the next level by combining Bragi's Software Suite with Cotron's development capabilities and ODM factory, creating an efficient end-to-end solution for audio brands.
With over 40 years of experience, Cotron is succesful within the acoustic industry specializing in headphones and speakers. The shared vision is a platform for the next generation of Hearables, where you easily equip your Bluetooth audio products with advanced natural user interfaces and provide frictionless experiences to your end-users.
The constellation between the two companies shortens the product's time-to- market, ensuring timeliness in the competitive industry. Together, they complement each other's competencies and offer a platform that includes software related solutions for all kinds of wireless audio form factors.
The reference design catalog highlights products like V201, based on the ergonomics of the multiple award-winning Dash Pro, with 20% smaller earpieces and a significantly more compact charging case. With high-quality Hybrid ANC and Capacitive Touch, the V203 offers state of the art Active Noise Cancelation. Hybrid ANC is also supported by V303, which additionally offers an extraordinary speech quality. Finally, the world's first True Wireless Stereo (TWS) Over Ear Headphone - V800 - pushes the oundaries in the industry, offering an ultra slim design and long battery life.
"Think of a platform that enables you to tailor audio products efficiently according to your specific ideas. Combine this with Bragi’s patented commercial AppStore for Hearables, allowing audio brands to offer a full range of apps and services that adapt based on the needs of their users. The possibilities for innovation are endless" said Nikolaj Hviid, founder and CEO of Bragi.
All these product compositions are based on a reference design catalog which illustrates the extended possibilities of the collaboration.
Cotron’s CEO Bill Yang added: "Unifying the advantages of two different technologies creates a new value in the era of Audio Products. Traditionally, customers are forced to passively choose their product’s features - We believe they should be able to proactively define features and specs to their specific needs. Audio brands are facing the difficulty of transforming their devices into smart audio products, to extend the product’s lifecycle. Our platform combines aerospace materials as the key materials of the speaker driver with Bragi's software solutions, ensuring truly smart audio products with groundbreaking acoustic design. In this way, minimal formfactors can be combined with maximum performance effectively, and additionally shorten audio brands’ time- to-market. We're looking forward to addressing the market opportunity in the global audio market together with Bragi, taking product development to a whole new level"
The collaboration allows products to be ready for launch before the holiday season, enabling customers to quickly expand and innovate their product portfolio.
About Cotron
Cotron has been in the Audio industry for over forty years, specializing in Headphones and Speakers. Their professional acoustic team and patents have made Cotron maintain the leading position in this industry, creating several different hardware products and acoustics for the industry. Cotron is focusing on building top of the line performance products, by developing their OEM/ODM solutions together with world-known brands.
About Bragi
Bragi was founded in 2013 and went live a year later on the crowdfunding platform Kickstarter. With 15,998 backers who contributed over $3.3 million (USD), Bragi has evolved from a promising startup to a market moving creator of innovative technology, pening the new category of Hearables and Truly Wireless Earphones.
In March 2019 Bragi sold the product business to a 3rd party company to focus on scaling its technology, after investing more than $40 million (USD) in software and AI technology to date. The purpose of the transition was to transform the company into a software and service integrator, specifically a company that can provide software making audio products truly smart. Bragi Software Suite with embedded AI enables brands and manufacturers to create truly smart audio products efficiently. The Software Suite enables you to easily equip your Bluetooth audio products with advanced natural user interfaces and provide frictionless experiences to your end-users. Through relentless exploration and innovation, Bragi wants to transform the world of audio products by combining and offering its expertise in software and hardware development. For more information about Bragi’s Software Suite, visit www.bragi.com.